Commercial Excellence: How the world's best companies drive continuous profitable growth

Since the early 2000s, manufacturing industries have learned how to achieve increased levels of productivity from their assets, which has delivered a step-change in business performance. In more recent years, many of these companies have begun to leverage the new operational capabilities that they developed in pursuit of a new goal: Commercial Excellence. Commercial Excellence aims to accelerate profitable top-line growth through a range of complementary approaches, including smarter custom...