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Commercial Intimacy: Affinity and the Marketplace

By Richard Popp (Editor), Brenton Malin (Editor), Wendy A. Woloson (Editor)
eBook
$75.00
By Richard Popp (Editor), Brenton Malin (Editor), Wendy A. Woloson (Editor)
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Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism

Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today’s marketers, the connections they make are, in truth, fleeting and tactic...

Categories

HistoryUnited States History20th Century United States History - General & Miscellaneous20th Century American History - General & Miscellaneous