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Communicating in Global Business Negotiations: A Geocentric Approach

By Jill E. Rudd, Diana R. Lawson
eBook
$112.00
By Jill E. Rudd, Diana R. Lawson
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"Communication in Global Business Negotiations: A Geocentric Approach presents college-level business and communications majors with a new approach for studying communication and negotiation in international business, using a geocentric cross-disciplinary framework. Chapters cover intercultural communication, provide students with a view of the world and how to negotiate with others from different cultures, and uses practitioners′ perspectives to inject real-world case studies and scenarios...