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Communication in Sport Management

By Paul M. Pedersen (Editor)
Hardcover
$233.99
By Paul M. Pedersen (Editor)
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This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cuttin...

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SportsBusinessOther SportsManagement & LeadershipIndustry Profiles - ManagementSports BusinessEntertainment, Dining & Hospitality Industries - Management