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Communication Research Measures II: A Sourcebook

By Rebecca B. Rubin, Alan M Rubin, Elizabeth E. Graham, Elizabeth M. Perse, David Seibold
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$102.99
By Rebecca B. Rubin, Alan M Rubin, Elizabeth E. Graham, Elizabeth M. Perse, David Seibold
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Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the ...

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Social SciencesSocial Sciences - General & MiscellaneousMedia & CommunicationsSocial Sciences - MethodologyCommunications - General & Miscellaneous