Company Of One: Why Staying Small Is the Next Big Thing for Business

Company Of One: Why Staying Small Is the Next Big Thing for Business

by Paul Jarvis


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What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.” Company of One offers a refreshingly original business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life—and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you’ll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment every step of the way.

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Product Details

ISBN-13: 9780358213253
Publisher: HarperCollins Publishers
Publication date: 01/14/2020
Edition description: Reprint
Pages: 272
Sales rank: 117,478
Product dimensions: 5.20(w) x 7.90(h) x 0.80(d)

About the Author

PAUL JARVIS is a veteran of the online tech world, and over the years he has had corporate clients such as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. These days, he teaches courses online and does consulting from his home on a remote island off of Vancouver.

Table of Contents

Prologue xi

Part I Begin

1 Defining a Company of One 3

2 Staying Small as an End Goal 24

3 What's Required to Lead 45

4 Growing a Company That Doesn't Grow 60

Part II Define

5 Determining the Right Mind-Set 77

6 Personality Matters 94

7 The One Customer 105

8 Scalable Systems 124

9 Teach Everything You Know 135

Part III Maintain

10 Properly Utilizing Trust and Scale 149

11 Launching and Iterating in Tiny Steps 163

12 The Hidden Value of Relationships 180

13 Starting a Company of One - My Story 198

Afterword: Never Grow Up 215

Acknowledgments 227

Notes 229

Index 239

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