Comparing Charismatic Leaders' Communication Styles: A Study of Presidents Barack Obama and Donald Trump

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two...