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Competence Analysis: An approach to a firm´s competence domain

By Brüggemann/ Nyström/ Kiefer/ Gence
eBook
$18.81
By Brüggemann/ Nyström/ Kiefer/ Gence
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Växjö University (Centre of Competitiveness), course: International Marketing Strategy, language: English, abstract: Staying one step ahead of competition requires a sufficient short and long term strategy. To formulate these strategies it is of great importance to analyse the inner competence of a firm. For the last decades several researchers have been developing di...

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