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Competitive Advantage, Strategy and Innovation in Africa: Issues and Applications

By Mohammed El Amine Abdelli (Editor), Nawal Chemma (Editor), Soudani Ahlem (Editor), Samir B. Maliki (Editor), Gurmeet Singh (Editor)
Paperback
$60.99
By Mohammed El Amine Abdelli (Editor), Nawal Chemma (Editor), Soudani Ahlem (Editor), Samir B. Maliki (Editor), Gurmeet Singh (Editor)
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The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the companies and helps in achieving the sustainable development. This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. The book highlights the strategies in global decisions related to changing business models and processes in the innovation era. The contributions by author...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning