Competitive Success: Building Winning Strategies with Corporate War Games

by Arjan Singh

Overview

Don’t walk onto the business battlefield without the weapons and plan you need to win.

In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. Through engaging, interesting anecdotes gleaned by running over 200 war games for top Fortune 500 corporations, Singh demonstrates how war gaming helps these companies maintain competitive success. After reading this book, you’ll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity.

Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune Global 500 list in building winning strategies. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University(SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children.

Product Details

ISBN-13:	9798887503240
Publisher:	Advantage Media Group, Inc.
Publication date:	04/16/2024
Pages:	232
Sales rank:	1,035,719
Product dimensions:	6.00(w) x 9.00(h) x 1.00(d)

About the Author

Author ARJAN SINGH has advised 68 of Top 100 companies in the Fortune Global 500 list in building winning strategies and co-authored Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University(SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children. Learn more about his work at www.CorporateWarGames.com.

What People are Saying About This

From the Publisher

“[...] a blueprint for taking corporate strategy to the next level.”

—Kirkus Reviews

“This brisk read benefits from Singh’s crisp, sometimes staccato style, as he makes his points with concise clarity, dispensing guidance, case studies, and lessons about planning and team-building with the air of a military instructor, demonstrating throughout how war-game wisdom has been applied to real-world business challenges.”

—BookLife by Publishers Weekly

“Competitive Success is an informative business book that demonstrates the benefits of using war games to build effective business strategies”

—Foreword

“[...] a comprehensive book about war games that showcases their absolute necessity in today's corporate environment to achieve long-term success.”

—Readers' Favorite

Editorial Reviews

2024-03-01
Singh’s manual offers a blueprint for taking corporate strategizing to the next level.

Drawing on his 25 years as a business consultant, Singh lays out his view of incorporating “war gaming” into the world of corporate decision-making, contrasting this approach with the normal ways that companies tend to evolve. As opposed to those regular, plodding ways, war gaming is a “360-degree external assessment” of a corporation’s needs. Instead of the typical inward-directed analyses many businesses tend to use, “War gaming gives you an understanding of your external environment: your customers and their value drivers; your competition and, even better, allthe other stakeholders in your marketplace (regulatory government agencies, supply chains) which are usually ignored in traditional planning.” War gaming is about far more than simply going along with the crowd or conducting business as usual, Singh asserts; it’s about doing, not just thinking about acting, and therefore becomes an effective tool for dealing with situations when normal strategizing doesn’t work. Singh provides a detailed overview for developing the strategic element of war gaming (What will an industry look like in the short and long term?), the operational facet (How do corporate leaders define the game they’re playing?), and the tactical component (What product capabilities and plans are in place?). While the author illustrates these concepts with plenty of numbered points and graphics, the book’s main strength is his vividly straightforward prose, tempered by his own experiences and full of examples involving famous companies such as Boeing and Facebook. He’s very clear on the advantages of war gaming, and he delivers insights into tactics that will be strong enough to handle the changes normal strategies can’t predict. The best approach, Singh tells readers, is to respect the competition: “Winning isn’t about having the most resources; it’s about resourcefulness.” He advocates forming a “Briefing Book” for these kinds of war games, and his own manual will serve quite well in that role for corporate leaders.

A clear, valuable, and vigorous guide to making battle-worthy business plans.

Kirkus Reviews