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Comportamiento espacial de compra: Caso de estudio: centros comerciales de Cali, Colombia

By Ana Milena Álvarez Cano, Lilian Andrea Carrillo Rodríguez
eBook
$5.99
By Ana Milena Álvarez Cano, Lilian Andrea Carrillo Rodríguez
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En este libro se presenta el estudio empírico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombia. Este libro sirve de referente para estudiantes interesados en realizar investigaciones de comportamiento espacial de compra, para empresarios como fuente de consulta y para profesionales, docentes y estudiantes interesados en la investigación de mercados.

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