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Comforting terms such as "sustainable development" and "green production" frame environmental debate by stressing technology (not green enough), economic growth (not enough in the right places), and population (too large). Concern about consumption emerges, if at all, in benign ways; as calls for green purchasing or more recycling, or for small changes in production processes. Many academics, policymakers, and journalists, in fact, accept the economists' view of consumption as nothing less ...