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Confucius in the Boardroom: Ancient Wisdom for Modern Marketing Mastery

By Jay Nans
eBook
$19.99
By Jay Nans
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Confucius taught about honesty, empathy, and self-improvement. Now, these ancient ideas meet today's fast-paced marketing world in this clear and down-to-earth guide. "Confucius in the Boardroom: Ancient Wisdom for Modern Marketing Mastery" shows you how core virtues like sincerity and respect can reshape your brand and build lasting connections with customers.

This book starts by exploring who Confucius was and why his teachings remain important. You'll learn how the concept of "leading by ...

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