Consumer Behavior: a QuickStudy Laminated Reference Guide

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer’s needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 laminated pages. Designed so ...