Consumer Behavior over the Life Course: Research Frontiers and New Directions

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way.

Although a growing number of marketing researchers, either implicitly or explicitly...