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Consumer Behaviors That Influence Purchases of Replicate Entertainment Products

By Dr. Chris Akaeze, Dr. Nana Akaeze
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$3.99
By Dr. Chris Akaeze, Dr. Nana Akaeze
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Product replication is a growing problem for the entertainment industry and its affiliates in the US. Replication of products costs US movie studios approximately $6 billion annually. Guided by the theory of planned behaviors, we explored some consumer behaviors that influence complaisance toward purchasing replicate entertainment products in New York City. Data were collected through closed-ended qualitative questionnaires from fifty participants who have purchased replicate entertainment ...

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