Consumer Behaviour: Applications in Marketing

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dea...