Consumer Culture Theory

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*

Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers' relationships to the marketplace and the influence of commercial action on culture.

This book, edited by leading scholars in CCT, contains contributions by many of its leading researche...