Consumer Neuroscience: Ein transdisziplinares Lehrbuch

Consumer Neuroscience: Ein transdisziplinares Lehrbuch

by Peter Kenning

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Product Details

ISBN-13: 9783170207271
Publisher: Kohlhammer Verlag
Publication date: 07/03/2014
Pages: 248
Product dimensions: 6.06(w) x 9.09(h) x (d)

About the Author

Prof. Dr. Peter Kenning ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insb. Marketing an der Heinrich-Heine-Universitat Dusseldorf.

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