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Consumer Perception of the state-owned "Bangladesh Television" network

By Dewan Mehrab Ashrafi, Md. Atiqur Rahman Sarker
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By Dewan Mehrab Ashrafi, Md. Atiqur Rahman Sarker
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Research Paper (postgraduate) from the year 2015 in the subject Communications - Movies and Television, East West University, language: English, abstract: This study aimed to specify the factors affecting consumer's perception towards Bangladesh Television. Identified factors were : entertainment, technology, information and program form secondary data analysis (Appendix). The industry expert helped to clarify and understand other factors as well. Primary data were obtained through survey q...