Consumer Psychology (Best Version, #1)

Have you ever wondered why you end up buying things you didn't plan on? Or why you feel an irresistible attraction to certain brands and products? "Consumer Psychology" is a deep and fascinating journey into the mysteries of the mind when it comes to buying, revealing how and why we make consumer decisions that, many times, we ourselves don't fully understand. This book not only gives you an inside look into the buyer's brain, but also shows you the power of emotions, social influence, the ...