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Contagious: Why Things Catch On

By Jonah Berger, Elena Ivchenko (Translator)
eBook
$11.99
By Jonah Berger, Elena Ivchenko (Translator)
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If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influ...