Contemporary Issues in Strategic Management

Contemporary Issues in Strategic Management

by Paul Phillips, Luiz Moutinho


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Product Details

ISBN-13: 9781138939646
Publisher: Taylor & Francis
Publication date: 03/28/2018
Pages: 310
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.

Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Table of Contents

1. Introduction

2. Strategy

3. Strategic Analysis

4. Case Study Analysis

5. Creating the Global Organisation

6. Creating Value in a Global Context

7. Emerging Economies

8. Strategic Agility and Design

9. Business Ethics

10. Digital Strategy

11. Small and Medium-Sized Enterprises

12. Strategic Performance Measurement

13. Strategic Thinking

14. The Future of the Future

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