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Contemporary Issues in Strategic Management

By Paul Phillips, Luiz Moutinho
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$125.99
By Paul Phillips, Luiz Moutinho
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light ...

Categories

BusinessManagement & LeadershipBusiness - General & MiscellaneousStrategic ManagementBusiness - General & MiscellaneousStrategic planning