Content Marketing Bible: Complete strategy for content marketers

Create communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing approach in organizations of all sizes.

The book explores building a content plan, choosing content types, and producing an editorial calendar. It also demonstrates how to write, edit, and design content, as well as determine the right mix of comfortable and curate it for bes...