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Conteúdo que Vende: Jornalismo de Marca no Brasil

By Michelle Matos Rubim
eBook
$7.99
By Michelle Matos Rubim
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O livro Conteúdo que vende: jornalismo de marca no Brasil busca mapear as práticas de jornalismo de marca dos principais veículos noticiosos do Brasil, com destaque para a produção a partir dos Estúdios. A autora apresenta como as práticas de branded content têm impactado a indústria da comunicação, explora o emergente conceito de jornalismo de marca, analisa como as marcas usam técnicas jornalísticas para criar conteúdo semelhante a notícias e apresenta desafios éticos e limites entre cont...

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