Overcome and even grow amidst the challenges posed by a challenging economy. The Contractor's Survival Guide provides all the tools needed to succeed when others in the industry are struggling. This book is written by a contractor with first-hand experience, and it is packed with proven techniques that will increase leads, cut costs, drive profits, and improve overall productivity. Topic coverage includes identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates, driving business through the Internet and social networking sites, and more. With special attention to industry-specific trends and the latest technologies, this is a must-have for anyone seeking to develop a strong business that is driven by growth.
|Publisher:||Cengage Learning, Pro Building Trades|
|Sold by:||CENGAGE LEARNING|
|File size:||424 KB|
About the Author
Jason Reid is the Co-Founder of National Services Group, a $40 million services company. Jason is the veteran of 10 start ups in multiple industries from contracting to mortgage finance. Over the past 17 years, Jason has been involved in TEC, Vistage, YPO and YEO essentially serving on the board of advisors for scores of companies in multiple industries.
Table of Contents
1. Branding. 2. Marketing. 3. When Things Go Very Bad. 4. Leads. 5. Sales, Sales, Sales. 6. Sales Management. 7. Employees - Can't Grow With Them; Can't Grow Without Them. 8. It's Your Time - Use it Wisely. 9. Customers - You Can't Live With Them. 10. Technology. 11. Business Intelligence. 12. Back to School. 13. Expense Management - Running a Lean Business. 14. Estimating and Pricing. 15. Management. 16. Business Planning.