Controlling in der Konsumgï¿½terindustrie: Innovative Ansï¿½tze und Praxisbeispiele | Barnes & Noble®

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By Michael Buttkus (Editor), Ralf Eberenz (Editor)

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Overview

Unternehmen in der Konsumgüterindustrie stehen vor großen Herausforderungen: Wandelnde wirtschaftliche Faktoren und globale Trends, wie ein erhöhtes Umwelt- und Gesundheitsbewusstsein der Verbraucher oder die steigende Bedeutung der Neuen Medien, stellen die traditionellen Unternehmenskonzepte auf den Prüfstand. Dennoch werden innovative Konzepte bislang nur zögerlich umgesetzt.

Mit diesem Buch erhalten CFOs, Manager sowie Führungskräfte im Controlling von Konsumgüterunternehmen einen Über...

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Business Accounting General Accounting