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Convention Tourism: International Research and Industry Perspectives

By Kaye Sung Chon, Karin Weber
eBook
$91.99
By Kaye Sung Chon, Karin Weber
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Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and re...

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