Conversations on Managing Marketing

Conversations on Managing Marketing

by Darren Woolley

NOOK Book(eBook)

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Overview

Conversations on managing marketing: Mark Ritson on the importance of mastering marketing principles Nick Law on creativity in a digital age Scott Hagedorn on dealing with the increasing complexity of the media market Andrew Reeves on the challenges facing the advertising agency business model Sandra Wiles on leveraging and optimising sponsorships Gil Snir on programmatic media buying and its impact on advertising Kshira Saagar on data transformation within your organisation Ashton Bishop on the disruptive effect of change on organisations Ed Pank on creativity and innovation and their importance to business Martin Cass on how data is making media planning and buying more accountable Mari Kauppinen on the need for short-, medium- and long-term strategy Will Scully-Power on big data, small data, and first-, second- and third-party data


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Product Details

ISBN-13: 9781925952797
Publisher: Vivid Publishing
Publication date: 03/12/2020
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 200
File size: 586 KB

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