Conversations on Managing Marketing

Conversations on managing marketing: Mark Ritson on the importance of mastering marketing principles Nick Law on creativity in a digital age Scott Hagedorn on dealing with the increasing complexity of the media market Andrew Reeves on the challenges facing the advertising agency business model Sandra Wiles on leveraging and optimising sponsorships Gil Snir on programmatic media buying and its impact on advertising Kshira Saagar on data transformation within your organisation Ashton Bishop o...