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Conversion: The Last Great Retail Metric

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“Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections … in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!”
— Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
“A retail brand is built from the cumulative effects of its shoppers’ ...