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Conversion Optimization: The Art and Science of Converting Prospects to Customers

By Khalid Saleh, Ayat Shukairy
Paperback
$34.99
By Khalid Saleh, Ayat Shukairy
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How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Based on the authors' b...

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