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CORP CULTURE & GLOBAL..(2ND ED)

By Albrecht Rothacher (Editor)
eBook
$30.00
By Albrecht Rothacher (Editor)
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This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each case study comprehensively reviews the changes in the company's corporate structure and the successes and failures of its marketing and branding strategies over time. A wide range of business sectors is covered, including food and drink, retail, apparel, electronics, aviation, cars and entertainment. Of prime importa...

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