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Corporate Entrepreneurship and Sustainability: A Case Study Collection

By Sarah Lai-Yin Cheah (Editor), Joshua Ng Jun Zhi (Editor)
eBook
$60.99
By Sarah Lai-Yin Cheah (Editor), Joshua Ng Jun Zhi (Editor)
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This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives.

The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever...

Categories

BusinessSmall BusinessEntrepreneurship