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Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies

By Andrew Binns, Eugene Ivanov, Michael Tushman (Introduction)
Paperback
$34.00
By Andrew Binns, Eugene Ivanov, Michael Tushman (Introduction)
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Build an innovative new startup using the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce ...

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BusinessSmall BusinessNew Businesses