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Corporate Social Responsibility. A Comparative Study of Ryannair and EasyJet
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Research Paper (postgraduate) from the year 2014 in the subject Business economics - Business Ethics, Corporate Ethics, grade: A, , course: Master in International Communication, language: English, abstract: The author of this paper has chosen to analyse two topics: 1) corporate social responsibility, 2) crisis communication. These two topics were chosen because of the reason that crisis communication and corporate social responsibility have a positive effect on brand reputation. These two ...