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Cost Benefit Analysis in Environmental Friendly Marketing

By Loukas Bellonias
eBook
$14.78
By Loukas Bellonias
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Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and...

Categories

Science & TechnologyEcology & Environmental SciencesEnvironmental Conservation & ProtectionEnvironmental Conservation & Protection - General & Miscellaneous