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Coupon Crazy: The Science, the Savings, & the Stories Behind America's Extreme Obsession

By Mary Potter Kenyon
eBook
$6.99
By Mary Potter Kenyon
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A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer.
Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn't even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today'...

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