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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Hardcover
$28.99
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Covert Cows will help you…
- Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.
- Understand the positive impact of building a business based on biblical principles.
- Receive an insider’s look at the evolution of one of Ameri...