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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!

By Gary Hennerberg
eBook
$7.99
By Gary Hennerberg
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Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind's natural progression to "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead p...

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