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Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

By Subba Rao Chaganti
eBook
$14.25
By Subba Rao Chaganti
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Cracking the Generics code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players. A detailed analysis of these twenty companies reveals the success code of ‘Ten essential elements of a winning strategy.’ The book presents insights gleaned and gained from the game-plans employed by these twenty highly successful companies in a sustained-release capsu...

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