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Cracking the Quebec Code in 45 minutes: The 7 keys to succeed in Quebec

By Christian Bourque, Pierre Duhamel, Jean-Marc Léger, Philippe Léger, Jacques Nantel
eBook
$5.99
By Christian Bourque, Pierre Duhamel, Jean-Marc Léger, Philippe Léger, Jacques Nantel
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Quebecers are more different than you might think, but they're not as different as they think.

In 45 minutes, you will discover the new Quebec consumer and the keys to opening their hearts, minds and wallets.

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Understanding their hybrid nature is your path to success in la belle province.

A company that wants to establish itself in Quebec; a marketing director who wants to improve market share;...

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BusinessMarketing & SalesMarketingConsumer Behavior