Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business

Have you taken your business from good to great, only to find that "great" still isn't cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector--from big-box retail to financial services; from fast food to entrepreneurs--appear more and more alike, as do the tweet...