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Creating a Blockbuster Brand: Hollywood's Storytelling Secrets For Your Business
By Greg Logan
eBook
$9.99
By Greg Logan
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Learn the secrets of successful movie storytelling for your business.
For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.
Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.
Often, businesses fail to connect with their customers because they rely too heavily on ration...