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Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books

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"At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages."-Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox

"Creating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep . . . substantial, fresh insight into the nature of narrative and ...