Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books

by Gene Del Vecchio

Overview

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Product Details

ISBN-13:	9781455615292
Publisher:	Arcadia Publishing SC
Publication date:	03/08/2012
Pages:	256
Product dimensions:	5.60(w) x 8.60(h) x 1.30(d)

About the Author

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

What People are Saying About This

Richard Walter

Creating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep . . . substantial, fresh insight into the nature of narrative and its place at the cornerstone of all worthy creative expression. (Richard Walter, professor and screenwriting chairman, UCLA School of Theater, Film and Television)

Danny Kaye

At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages. (Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox)