Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Why should I do business with you... and not your competitor?

Whether youare a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

?They don't ha...