Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

by Brittany Hodak
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

by Brittany Hodak

Hardcover

$27.00
Available for Pre-Order. This item will be available on January 10, 2023

Overview

Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?

In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.

You’ll learn how to:
- define, understand, and share your own unique brand story
- better capture, understand, and utilize customer feedback
- connect your brand’s story to your individual customers’ stories
- make exceeding customer expectations business-as-usual
- regularly earn and capitalize on customer referrals

You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.



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Product Details

ISBN-13: 9781774580783
Publisher: Page Two Books, Inc.
Publication date: 01/10/2023
Pages: 296
Sales rank: 394,242
Product dimensions: 6.25(w) x 8.25(h) x 0.95(d)

About the Author

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations.

Brittany is unapologetically obsessed with helping businesses turn their customers into superfans. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting and is the former Chief Experience Officer of Experience.com.

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