Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

Christian Dussart examines the phenomenon of commoditization through new behaviors and attitudes regarding consumption, laying out an economic analysis and explanatory model to illustrate the impact of both globalization and digitization on the world-wide reality. Without a clear grasp of the economic forces at play, companies cannot make sound business decisions. Dussart cuts through the hype surrounding these forces and provides solutions and strategic recommendations to prepare businesse...