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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

By Adam Harrell
eBook
$53.99
By Adam Harrell
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Divided into ten chapters. Each focuses on a different key aspect ...

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