Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

by Peter Fisk


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Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers by Peter Fisk

Time and space. Genetics and robotics. Education and fashion.Possibilities limited only by our imaginations. The future is yoursto create. Could you be the Leonardo da Vinci of ourtimes?

Most ideas are incremental, quickly copied and suffocated byconventions. "Future back" thinking starts with stretchingpossibilities then makes them a reality "now forward". The bestideas emerge by seeing what everyone has seen, and thinking likenobody else. Newness occurs in the margins not the mainstream.Solutions emerge through powerful fusions of the best ideas intopractical, useful concepts. Creative people rise up. Visionaries,border crossers and game changers. Engage your right brain, openyour eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companiesstand out from the crowd not so much for their exceptionalproducts, despite what one might assume, but for the way theychallenge conventions, redefine markets, and change consumerexpectations. Apple didn't just create the iPod; it envisioned thefuture of music and then made a product to service that future. Andthe same holds true for every highly innovative company. InCreative Genius, Peter Fisk presents ten tracks forinnovation and provides business blueprints for making thatinnovation happen.

Creative Genius is inspired by the imagination andperspective of Leonardo da Vinci, in order to drive creativity,design and innovation in more radical and powerful ways. Itincludes practical tools ranging from scenario planning and contextreframing to accelerated innovation and market entry, plus 50tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in theGenius series by bestselling author Peter Fisk. Othersinclude Business Genius, Marketing Genius andCustomer Genius.

Product Details

ISBN-13: 9781841127897
Publisher: Wiley
Publication date: 03/29/2011
Pages: 400
Product dimensions: 6.70(w) x 6.70(h) x 1.10(d)

About the Author

Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.

Table of Contents

Future back.

1 Leonardo da Vinci
Inspired by his relentless curiosity and perspective, what arethe creative talents that enable you to think differently, betterand deeper, to create a better future?

2 Time and space
Exploring the future world, through time travel and whitespacesto find the best opportunities … with the spaceships andstardust of Virgin Galactic.

3 Creative minds
New thinking for work and life, where ideas are the newcurrency of success … as demonstrated by Nintendo's ultimategame designer, Shigeru Miyamoto.

4 World changing
Seismic shifts that are transforming your markets, invisiblebut with immense implications … like the new vision for Indiaof Aravind Eye Care.

5 Whitespaces
Women and the elderly, genetics and water, networks and 50billion devices … the big opportunities that demand thecreative animation of Pixar.

6 Future back
Start with the impossible, then work out how to make itpossible with more dramatic results … like Nobelprize-winning entrepreneur Muhammad Yunus.

7 Creativity
The extraordinary power of ideas, inspired by jesters and sagesto make new connections and possibilities … with the eleganceof Donna Karan.

8 Design
The fusion of function and form to give new ideas structure andstyle … learning from the 'tae kuk' of the new technologystar, Samsung.

9 Innovation
Making the best ideas happen successfully, and ultimately makelife better for people … with sand dune-running,cyclone-powered James Dyson.

10 Creative genius
Welcome to 'the Genius Lab', where inspiration meetsperspiration, and how this book can help … plus the realitydistortion field of Steve Jobs.

The ideas factory.

11 Getting started
The 'fuzzy front-end' of problems and opportunities, dreams andnapkin diagrams … and the 'grande fromage' of the creativeworld, Philippe Starck.

12 Seeing things differently
Ideas and imagination achieved through different worldviews,and by simply getting out there … seeing the bigger picturelike Tim Berners-Lee.

13 Patterns and paradox
Making sense of the uncertain futures, through patternrecognition and paradox resolution … where the future is alittle robot, the Honda ASIMO.

14 Future scenarios
Building visions of alternative futures that stretch yourvision and sharpen your decision-making … with rocketscientist to the stars, Burt Rutan.

15 Deep diving
Immersing yourself in the customer world, through intuition anddeep diving to understand more … like a day in Mumbai withRatan Tata.

16 Crowdsourcing
Harnessing the power of people, because many are smarter thanfew … creating the wonderful user-generated T-shirts ofThreadless.

17 Extremes and parallels
Finding the deviants and border-crossers, in the margins notthe mainstream, and even the Masai Mara … with thedistinctive twist of Paul Smith.

18 Rule-breakers
Seizing discontinuity and disruption, breaking rules andconventions to do things differently … oh, and the sheep,sharks and skull of Damian Hirst.

19 Ideation
Igniting the power of ideas and hypotheses to stretch,challenge and imagine better solutions … with the enlightenedteamwork of IDEO.

20 The ideas toolkit
Five essential tools to generate better ideas – tostretch thinking from the future back, and bring together ideasfrom different perspectives.

The design studio.

21 Design thinking
Design as a mindset for the creative business, one thatcreates, shapes and communicates ideas … like the real man ofApple, Jonathan Ive.

22 Context reframing
Finding your bigger idea by changing the frame of reference bywhich ideas are perceived … like when graffiti becomesartwork with Banksy.

23 Co-creation
Creativity that unlocks the power of customer 'ubuntu' todevelop more relevant solutions … with the push to pullof Procter & Gamble.

24 Creative partners
Collaboration that exploits open innovation and ideas exchangeswith the spirit of 'Koinonia'  … and the enduringmagic of Disney.

25 Experimentation
Prototypes and simulations, accelerating time to market with'test learn test' … and the molecular gastronomy of theworld’s best restaurant, El Bulli.

26 Concept fusions
Connecting ideas to create better solutions, and articulatingthe concepts that will make life better … inspired by thehuge sculptures of Anish Kapoor.

27 Simplicity
Beauty, say the scientists, is in the simplicity of complexity.And so it is in the real world … with the eight laws ofdigital artist John Maeda.

28 Experience design
Experiences add theatre and passion to products and services,they do more for people … as Frank Gehry did for theGuggenheim Bilbao.

29 Evaluating concepts
Which are the winning designs? How to evaluate ideas that haveno history and so numbers are not enough … and the winningformula of Alessi.

30 The design toolkit
Five essential tools to design better concepts – thepractical steps to turn creative ideas into winning concepts.

The impact zone.

31 Launch pads
Accelerating new ideas to market, using the diffusion ofinnovation, whilst ensuring you cross the chasm … and tastethe amazing chocolate pots of Gü.

32 Creative scripts
Selling ideas through storytelling, learning from the hype andhysteria of Apple launches … and the ‘just do it’advertising of Wieden & Kennedy.

33 Profit models
Making sure ideas make money through innovative business modelsand effective pricing strategies … with the commercial flairof Giorgio Armani.

34 Brand propositions
Making ideas relevant and distinctive through propositions thatfocus on the key benefits to customers … like the sports carsthat care, from Tesla.

35 Contagious ideas
Capturing the memes and viruses that make ideas spread, whilstovercoming the 'hype curve' … like rockstar with more ideas,Dave Stewart.

36 Market shaping
Winning in the vortex of fast-changing markets throughcontinuous in-market innovation … with the relentlesspersistence of Zaha Hadid.

37 Protecting ideas
Copyrights, trademarks and patents that become your mostvaluable assets in a creative world … and the newentertainment world of Live Nation.

38 Going further
Reaching out to adjacent markets though licensing andfranchising to do more with your creative assets … like EdHardy revolutionary Christian Audigier.

39 Delivering results
Harnessing the value drivers and performance metrics to ensurethat innovation delivers profitable growth … with thecreative rigour of Whirlpool.

40 The impact toolkit
Five essential tools to ensure that the best ideas have themost impact in their markets … and to sustain their successover time.

Now forward.

41 Creative leaders
Recreating the Medici effect, the ability to support andconnect people and partners for extraordinary results … andthe oriental fashion of Shanghai Tang.

42 Innovation strategy
Ensuring that ideas drive profitable growth through alignmentof business and innovation … as demonstrated by 'design forbusiness' at Lego.

43 Creative culture
Hotspots and happiness in the innovative organization thatembraces change and imagination every day … recreating 'thespirit of Enzo' at Ferrari.

44 Innovative processes
New product development that learns from the stage gates ofNASA to become open and networked … and reinventinginnovation at 3M.

45 Creative people
Visionaries, border crossers and game changers. How to ignitethe power of creative people … and create fireworkslike Cai Guo-Qiang.

46 Innovation ventures
Ventures and incubators that make ideas happen faster insideand outside your business … and Silicon Valley's mostconnected entrepreneur, Reid Hoffman.

47 Creative networks
The creativity of people and places and how creative companiescome together to create better ideas … like theInnovationJams of IBM.

48 Managing innovation
Managing the people, projects and portfolios that make the bestinnovations happen time after time … and life in theGoogleplex with Google.

49 Game changing
Creative revolutions and the ‘X Prizes’ thatdeliver breakthroughs that normal processes can’t … andthe relentless innovator, Niklas Zennström.

50 Now forward
So what will you do today? How to make your own ideas happenand find your edge in the changing world … here's to thecrazy ones.

Appendix 1 Creative resources.

Appendix 2 About the book.


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